Como montar uma loja de produtos naturais

Se você quer empreender em um negócio em alta, abrir uma loja de produtos naturais é uma excelente opção. Com um planejamento adequado, e recursos para investir, é possível abrir um comércio do gênero tanto fisicamente quanto online.

Essa também é uma tendência que tem se tornado cada vez mais popular. Isso porque, os consumidores têm aderido ao e-commerce para diferentes tipos de demandas, de eletrônicos até alimentos.

Por isso, se você deseja saber mais sobre o assunto, para investir no ramo e produtos naturais, então continue lendo esse post e descubra:

  • Como anda o mercado de produtos naturais no Brasil;
  • O que vender em lojas de produtos naturais;
  • Qual o público-alvo desses produtos;
  • Dicas para divulgar seu negócio de produtos naturais.

Confira!

 

Como anda o mercado de produtos naturais no Brasil

 

O mercado de produtos naturais é um dos que mais cresce no Brasil. Em 2016, o setor bateu R$ 93,6 bilhões em venda. Isso em um momento onde vários segmentos estavam sendo afetados pela crise.

Esses números são um reflexo da mudança de comportamento dos brasileiros. Antes, alimentos do gênero eram encarados com desdém, e até desprezo. Hoje, eles são extremamente populares.

Todos os dias mais pessoas tem percebido que, para ter uma qualidade de vida melhor, é necessário ter hábitos saudáveis. A alimentação balanceada é uma dessas ações.

Não é à toa que ter uma loja produtos naturais é uma excelente ideia de negócio. O público tem crescido cada vez mais, e é possível trabalhar com uma grande variedade de produtos.

Outra vantagem desse tipo de empreendimento é que, por conta da popularidade da “vida fitness” é mais fácil fidelizar clientes.

Com uma estratégia de marketing adequada, você terá condições de manter uma carteira de consumidores fiéis, que, além de comprarem sempre no seu estabelecimento, também irão atuar como embaixadores nas redes sociais.

 

O que vender em lojas de produtos naturais

 

Antes de abrir o seu comércio, é muito importante escolher quais produtos naturais loja você irá comercializar. Tenha em mente que existe uma grande variedade de opções.

O ideal, é que você faça uma pesquisa de mercado prévia para analisar quais são as demandas do seu público-alvo.

Contudo, existem alguns coringas que são itens obrigatórios para qualquer pessoa que deseja ter um negócio desse nicho. São eles:

  • Suplementos naturais;
  • Grãos, cereais e sementes variados (girassol, soja, linhaça e etc);
  • Produtos que tenham baixo teor de gordura trans;
  • Produtos orgânicos;
  • Barrinhas de cereais;
  • Farinhas e outros itens integrais (bolachas, salgadinhos, bolos entre outros);
  • Temperos sem adição de aditivos químicos;
  • Produtos com baixo teor de açúcar;
  • Sucos naturais;
  • Produtos veganos (livres de qualquer derivado de animais).

Esses são os produtos naturais mais procurados pelas pessoas que desejam ter uma vida mais saudável. Outra dica é diversificar o catálogo de marcas. O ideal é ter pelo menos duas de cada item vendido no seu comércio.

Para não errar na hora de escolher as mercadorias, sempre leve em conta as necessidades dos clientes. Por exemplo, se o seu ponto de venda fica perto de um metrô ou terminal de ônibus, uma dica é focar nas opções que podem ser consumidas de forma rápida, como snacks orgânicos e barrinhas de cereais.

Selecionamos uma loja que é referência no Brasil, quando o assunto é produtos naturais, a Pinguim do Sertão. Clique aqui para conferir o mix de produtos deles, temos certeza que vai te ajudar bastante.

 

Quem é o público-alvo destes produtos

 

Há algum tempo atrás, os consumidores de produtos naturais eram, em sua maioria, pessoas que praticavam treinos de alto rendimento, ou que estavam praticando algum tipo de dieta alimentar. E sempre com um poder aquisitivo um pouco mais alto.

Contudo, com o aumento da busca por mais qualidade de vida, esse público se tornou bem mais diversificado. Isso porque, além do interesse ter ampliado, graças a alta demanda, os produtos naturais se tornaram mais acessíveis.

Hoje, é possível encontrar diversos tipos de consumidores interessados nesses itens. Desde atletas que precisam deles para melhorar o desempenho durante o treino, até donas de casa que desejam proporcionar uma alimentação mais saudável para a família.

Não é à toa que cada vez mais pessoas estão investindo nesse tipo de negócio. E engana-se quem acredita que apenas com comércios físicos tem feito sucesso. Abrir uma loja de produtos naturais online também é uma excelente opção.

Na verdade, muitos empreendedores têm apostado nessa modalidade. Isso porque, além de ser menos burocrático, o alcance é bem maior. Tendo um bom plano de logística, é possível atender pessoas de todos os cantos do Brasil.

Outro fator que também torna o e-commerce de produtos naturais mais vantajoso é em relação aos investimentos. Hoje, é possível se associar a grandes marcas e começar a vender com poucos recursos.

Como divulgar sua loja de produtos naturais

 

Vender produtos naturais é uma excelente oportunidade para quem deseja sair da crise e conquistar a liberdade financeira.

Contudo, o sucesso vai depender, não só da qualidade das mercadorias e gestão do empreendimento, mas, também, da divulgação.

Para te ajudar nesse aspecto, separamos algumas dicas simples de como ampliar o alcance da sua loja, seja ela online ou física. E a primeira delas é:

  1. Crie um blog

Sim, a primeira coisa que você precisa fazer é criar um blog voltado para a temática de produtos naturais. Tenha em mente que os consumidores sempre estão em busca de informações sobre tudo que desejam comprar ou contratar.

Logo, para conseguir criar uma identidade sólida perante eles, é muito importante que você produza conteúdo de qualidade. Dessa maneira, além de informar os clientes, você também irá fideliza-los.

  1. Redes sociais

As redes sociais também se tornaram poderosas ferramentas de divulgação. Hoje, a grande maioria dos usuários da web utilizam essas plataformas para compartilhar suas opiniões sobre marcas, produtos e serviços.

Por conta disso, se você deseja estabelecer uma relação mais sólida com seus consumidores, é essencial investir nas redes sociais.

  1. WhatsApp Business

Recentemente o app de mensagens lançou essa modalidade para empresas e empreendedores. Com toda a certeza essa é uma ferramenta que você precisa usar para divulgar o seu negócio de produtos naturais.

Com ele, você pode separar a sua vida pessoal da profissional. Além disso, é possível oferecer um atendimento mais personalizado. Usando o aplicativo, é possível programar mensagens, e fornecer informações sobre a sua loja.

Por isso, não perca mais tempo e invista já nessa ideia!

 

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  32. It’s natural to want to say something supportive to someone you know who’s trying to lose weight. Many people at some point want to shed some pounds, whether it’s to get in shape for the summer swimsuit season or because their doctor told them they’re prediabetic and need to lose weight. But while it’s easy to empathize with a dieter and offering support is generally a positive thing, saying the right thing can be challenging. “People tend to have better weight-loss results when they get support from important people in their lives,” says Leslie Heinberg, director of behavioral services for the Bariatric and Metabolic Institute and vice chair for psychology, Department of Psychiatry and Psychology at the Cleveland Clinic. “However, what to say — and what not to — can be tricky when you’re trying to help someone change their lifestyle.” Here are 14 things Heinberg and other experts advise against saying to someone who’s dieting:

    “You’re fine. You don’t need to lose weight.”

    When people set weight-loss goals for themselves, it’s not helpful to negate their rationale, says Jenna Bell, a registered dietitian based in St. Petersburg, Florida. She’s the co-author of “Energy to Burn: The Ultimate Food And Nutrition Guide to Fuel Your Active Lifestyle.” Dieters “may have athletic goals or maybe they have a family history of high cholesterol or blood pressure and they know that a lean body will reduce their risk,” Bell says. “Even if — in your opinion — they are ‘fine,’ I recommend supporting their efforts with positive reinforcement — comment on their successes.” For example, you could say, “You definitely have more energy!” or provide other aspirational, health-focused (not weight-focused) input, Bell says. “If you’re actually worried that their diet plan may have negative consequences, you may need to approach them more carefully. I recommend asking them how they are doing and let them know if they need any support, you’re here for them. And always seek a professional’s help, such as from a registered dietitian or trained eating disorder specialist.”

    “Have you tried (fill in the blank) diet?”

    Jumping in with diet advice is not helpful, Heinberg says. “Everyone is different and has different needs,” she says. “When a person is undergoing a weight-loss intervention, or she] should be in consultation with their physician or a dietitian or other expert who is best positioned to offer advice regarding treatment options.” Suggesting a weight-loss diet without expertise presents an overly simplistic view of how weight is gained, lost and maintained. “Weight is the result of a complex interaction between biological, genetic, behavioral, cultural and environmental factors,” Heinberg says.

    “I tried that diet and it doesn’t work.”

    A diet that doesn’t work for some people may work for others, says Diane Henderiks, a registered dietitian based in Asbury Park, New Jersey. “It may not have worked for you but it may for me,” Henderiks says. “Think about it. No one just haphazardly chooses a diet. It is a big commitment.” Most people research a diet before they try it, and if it doesn’t work, they can try another approach, she says.

    “How much weight have you lost?”

    This seemingly supportive question can unintentionally cause a person to feel like a failure or that you’re judging him or her, says Lisa Garcia, a registered dietitian based in Laconia, New Hampshire. The dieter “may not be losing weight at the moment or may have experienced weight regain,” she says. “Or, if they’ve been gaining weight, their dietitian may be having them focus at the moment on stopping the weight gain before moving onto weight loss.” Instead, ask: “How is it going?” Garcia advises. “This shows you are interested and supportive,” she says. “It also enables people to share what they feel comfortable with or ask you for help.”

    “You can expect instant results.”

    No one should expect instant or unrealistic results from a diet, says Jennifer Klekar, a registered dietitian at Texas Health Harris Methodist Hospital Fort Worth. “If this is promoted in a diet it is setting the person up for failure,” Klekar says. “No type of change, whether behavioral or physical, will change overnight. Small changes, consistent hard work and motivation will lead to the results you want, but it will take time.” The best approach for dieting is to set small, attainable and manageable goals and to keep your expectations in check, she says.

    “Didn’t you just try a diet?”

    This is one of an array of pessimistic statements that could imply someone on a diet has failed before and will fall short again, Heinberg says. Other statements in this category include, “You’re going to gain it all back anyway,” “I could never do this” and “It seems so hard.” It usually takes a lot of hard work for someone to stick to his or her plan, stay on track and get back on track, she says. “Such pessimistic feedback can take all the wind out of someone’s sails and discourage them,” Heinberg says. “It reminds them of past failures and negative experiences.” What you can say instead is “I’m really proud of you,” “You can do it, I believe in you” and “You’ve got this,” she says.

    “What can’t you eat?”

    You may ask this question with the best intentions, because you want to learn what kinds of foods not to include in a meal or not to offer the dieter, Garcia says. “Phrasing it as a negative, however, focuses the person on foods that they are trying to reduce or eliminate,” she says. “It can actually make it harder for that person to shift from having to give something up to exploring — and enjoying — the foods they can eat.”

    “You’re healthy. You don’t need to drop pounds.”

    While this is occasionally true — some people with body image issues may be at a perfectly healthy weight and going lower would not be in their best interest — generally, the person who says this doesn’t want you to change, says Lise Gloede, a registered dietitian based in Arlington, Virginia. “This person is potentially fearful that when you lose weight, your personality, relationship or other things may change as well,” Gloede says. “They may be afraid that you will no longer ‘be one of them.'”

    “How much weight do you want to lose?”

    A person’s weight-loss goals aren’t anyone else’s business, except perhaps his or her health care professional, Henderiks says. Asking someone how many pounds he or she wants to lose puts the “focus on numbers, which can be counterproductive because numbers on the scale can be deceiving,” she says. “A pound of muscle is smaller than a pound of fat and takes up less space. Therefore you look smaller with more muscle mass than fat mass. How our clothes fit and how you feel about yourself is more motivating.”

    “Are you really going to eat that? I thought you were on a diet.”

    Whether someone who’s trying to shed pounds is consuming a bowl of kale or quinoa or a double cheeseburger, acting as the food police isn’t helpful, Klekar says. Even with good intentions, you never know what someone’s relationship with food is like, she says. Besides, there’s always room for moderation in any diet. For example, following the 80-20 approach, you can make healthful choices 80 percent of the time and allow yourself to indulge in 20 percent of what you eat to help you keep your diet balanced, she says.

    “Skipping meals helps you save calories.”

    The concept of skipping a meal with the goal of eating fewer calories overall may sound appealing if you’re trying to lose weight, especially with the popularity of intermittent fasting among some dieters, Klekar says. While this concept may seem to make sense, skipping meals may lead to overeating later in the day and may promote a disordered pattern of food consumption, she says. Research suggests that people who eat breakfast consistently are able to lose more weight than people who skip it. Avoid the extremes of feeling “stuffed” or “starving” and aim to be satisfied after meals, Klekar advises.

    “Come on, I made this just for you.”

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    Common encouragements to eat might include, “A little bit won’t hurt you” and “We used to have pizza every Friday night, but since you’ve been on that diet, you’re no fun anymore,” Heinberg says. “People may feel better about their own eating habits by encouraging others to eat with them,” she says. “Consciously or unconsciously, they are sabotaging someone’s efforts to stick with their plan.” Instead, ask if your partner, friend, acquaintance or relative wants to go to the gym or out for a walk, or even where he or she would like to go to dinner over the weekend, she says.

    “You’ll look so good after you lose weight.”

    It’s very important not to comment on aesthetics when speaking to someone who’s dieting, says Dr. Nancy Rahnama, a board-certified internist and bariatric physician in Beverly Hills, California. “This may make the individual feel that or she] doesn’t ‘look good’ now. The changes in nutrition and weight loss should revolve around health and feeling well, not about fitting an image,” Rahnama says.

    “It’s OK to cheat.”

    While you don’t want to berate someone for slipping off their plan, you don’t want to encourage it, Bell says. Your friend or family member may be on a roll and feeling confident about reaching his or her goals. Don’t derail this with an excuse to overeat. Peer pressure is so 1985 — don’t do it. Instead, take their lead. Let your friend decide if and when they want to “cheat.” Either way, respect their decisions and mind your own business.

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